ABOUT US

Listed inHong Kong Stock Exchange with Code

00960
As at June 30, 2020

Longfor Data

More than50Cities

Property Development

Contracted sales in 2019: RMB242 . 50billion
More than 800property development projects
Property Development area of more than100million sq.m.

Property Investment

Revenue in 2019 : RMB4.75 billion
40shopping malls opened
Operating area of3.87million square meters
More than 470million passenger flow in 2019

Rental Housing

Brand awareness ranking the top3 picks
Launched about 79 thousand new home units

Smart Service

More than110cities
More than3300000household owners
Longfor Group Holdings Limited

Founded in 1993

in chongqing

Longfor Group, founded in Chongqing in 1993, has developed its business nationwide. The six corebusiness arms cover property development, commercial property, rental housing, smart service, housingagency service and housing decoration, and Longfor proactively establishes innovative areas such aselderly-care and urbanization projects.

Longfor Group Holdings Limited(stock code: 960) listed on the main board of the Hong Kong Stock Exchange in 2009. In the first half of 2020, the Group's revenue increased by 32.6% to RMB51.14 billion over the same period last year. As at June 30, 2020, the Grouphas a presence in 5 regions nationwide and more than 50 cities. The Group hasbeen awarded “Fortune China 500” for eleven years and awarded “Best 10 ofComprehensive Strength of China Real Estate Developers” for 9 consecutiveyears, and selected as one of the “Top 50 Listed Companies in the Asia-PacificRegion” by Forbes three times, rankedin the list of “The World's 2,000 Largest Public Companies” by Forbes three times and ranked in the list of “2020 Hurun Global 500”.

Since the development of its first residential project, Longfor Garden Nanyuan, in Chongqing in 1997,Longfor has accumulated more than 900 development projects with a totaldevelopment area of over 100 million sqm. Longfor is a 7-time winner of theGuangsha Award, the highest honor in the China property market; a 13-timewinner of the Zhan Tianyou Award, the highest honor in civil engineering in China. The Group’s contracted sales throughout 2019 amounted to RMB242.50billion, steadily ranking top ten in the industry.

As one of the earliestshopping mall developers in China, Longfor has regarded “Paradise Walk” as its major brand to make presence in its core market layoutnationwide. In the first half of 2020, the commercial rentalgrew by 22% to RMB2.67 billion. As of today, the Group has 40 shopping mallsnationwide, with a construction area of approximately 3.87 million sqm, whoseoccupancy rate is 94.7%. The Group works with over 4,500 partnership brands andmerchants and more than 340 strategic cooperation brands.

Responding positively to thenational housing policies of "attaching equal importance to leasing andpurchase of house", Longfor developed rental housing “Goyoo” to satisfythe living pattern of the new generation and consumption upgrade. By the end ofJune 2020, “Goyoo” had spread over in more than 30 high-tier cities in China, including Beijing, Shanghai, Shenzhen, Hangzhou, Nanjing, Chongqing andChengdu, with over 79,000 apartment units, ranking the top of the industry in scale. So far, “Goyoo” has accumulated nearly 250,000 serviced contract users, with servicesatisfaction rate reaching 95%. “Goyoo” ranked TOP 3 amongcentralized long-rental apartment brands.

Founded in 1997, Longfor SmartService has also set its foot in 13comprehensive operation service fields, including commerce, housing rental, cultural tourism, office, hotel,health care, industrial park, hospital, school, municipal supporting facilitiesand even smart city in addition to residential community. Longfor smart service has completed the layout of thefirst and second tiercore cities and the third and fourth tier potential cities, and the owners' satisfaction rate has exceeded 90% for 11 consecutive years. Longfor is highly regarded by customers forits high-quality service of “satisfaction + surprise”.

The system of Longforhousing agency serveice – Gannet Brokerage provides real estate brokerageone-stop service. By the end of 2020, Gannet Brokerage had provided servicesfor over 100,000 customers in more than 30 cities, ranking the second in realestate sales and lease business.

Based on more than 20 years of operation of Longfor,Gannet Decoration, a house decoration businessspringing from the demand of multi-channel business scenario, is comprisedof smart decoration, integrated design Institute and smart new materials andprovides the assembled integrated solution of immediate occupation upondecoration.

Since 2003, Longfor has commenced exploration in the field of TOD. By the end of June 2020, Longfor had implemented 72 TODcommercial projects, with a total business development area of more than 9 million sqm under the focus of TOD. Through the combination of various complexspaces and business integration in different urban locations, the ecology was formed to grasp more possibilities in the future.

In addition to providingcustomers with quality products and services, Longfor is dedicated to taking onsocial responsibility in its role as an outstanding corporate citizen. It has established the Longfor Foundation and the Longfor Welfare Day. As of today, the investment in Longfor Charity and Public Welfare hasover RMB900 million. In August 2020, Longfor Group formally established the Environmental, Social and Governance (ESG) Committee, established anorganization-wide ESG working group, and embedded the international standards of sustainable development into the company’s strategic structure. In view of its outstanding performance inenvironmental protection, social responsibility and corporate governance,Longfor Group has been included as one of the 50 constituent stocks of the HangSeng China ESG Indexes.


Supported by its core values of “Entrepreneurship, Integrity, Embracing Changes and Win-Win”,

Longfor has developed a brand persona characterized as “Beyond the Ordinary, Tenacious and Down-to-Earth” and promoted the employer value proposition of “longfor for me”. Longfor's multi-level talent recruitment and development system havecultivated numerous vocational managers with entrepreneurship spirit for theindustry.

In the future, Longfor willadhere to the strategy of “SaaS, Space as a Service” and deeply participate in the reconstruction of urban space and services from the perspective of customers. It will also be driven by technology to constantly upgrade space operations solutions. Meanwhile, Longfor will deeply participating in the reconstruction of urban space and services, and constantly upgrading thecapacity of space creation and services, building Alive Space and Compelling Service and constantly practices the business philosophy of “For You Forever”,provide more diversified services and development space for consumers andpartners, and become a customer-centered space construction service enterprise.